Chamorritas on Runway – August 22nd, 2015 Fashion Show at The Cove & Men’s Collection Launch

23 August 2015

Chamorritas on Runway – August 22nd, 2015 Fashion Show at The Cove & Men’s Collection Launch

by Joan Awa


The Summer of Sounds Music Series hosted by one of Guam’s top radio station’s i94, presents the 1st annual Budweiser ‘Made in Guam Music Festival’ at The Cove.  


For months, Current Guam teamed up with i94 hosting a series of events leading up to the ultimate flyaway giveaway - two round-trip tickets to watch the hottest acts: Beyoncé, the Weekend, J. Cole, Nick Jonas and more. The partying all summer long came to an end with the grand finale on August 22nd at The Cove in Tamuning, a beach bar that’s the perfect hidden getaway to escape the hustle and bustle of the everyday grind.


After the success of the Neon Collection’s launch at the Gecko, Chamorrita Swimwear was asked to do an encore at the event, but this time we added something for the ladies…and we did it the chamorrita style. Local jewelry designer Dayanara Calma’s brand Vida Local provided the handmade shell pieces and body chains draped on the models. Her creations are available at the Chamorro Village every Wednesdays and are available online at Fresh threads and gear from vendors such as Opake and Crowns were on the premises along with of course nothing less than our favorites foods by Mosa's and Poky Fries.


Bringing back the talented grafitti artists, Lee San Nicolas and Saipan born 'Marianas Monster' Tim Sois of Opake, the two joined forces to paint eye-catching portraits on our sexy and sweet models. Both artists have heritage from the islands which give them the knowledge and posses the skills to interpret their ancestor’s artwork into the form of contemporary illustrations.


But that’s not all; we had some eye-candy to share with the ladies as well. For quite some time, men have been asking if we had anything for them. We took their requests and created a little something, boardshorts and a few t-shirts. And what better way to showcase this new Men's Collection launch than hiring male models with washboard abs to sport the new line and wow the crowd.


Chamorrita Swimwear has been known for incorporating cultural dancers and fire shows, but this was the first time we were featuring a Chamorro dance group that is officially recognized under the legislature of Guam, Guma Fuetsan CHamoru-ta. What’s unique about this 32-member group is everyone is under the age of 25. The group’s mission is to embrace Chamorro culture and art through songs, dance and chants performing at a variety of venues for different occasions. If you’re an avid night market goer, you might have seen them at the Chamorro village where they usually perform once or twice a month.


For Chamorrita Swimwear, we think it is really important for the young generation to grow, not just to keep the culture alive but to also embrace the new and to live it everyday. Combining a fashion show for a modern product like Chamorrita Swimwear with cultural dancing is incorporating today's culture with its roots and making it come alive. When the brand met Patrick Camacho, owner and choreographer of the dance group, Guma Fuetsan CHamoru-ta, he made us conclude that the young generation can embrace that and is actually looking forward to it.


If you have any interests in becoming part of the dance group, you can join their practices at the Astumbo Community Center in Dededo. The group will be having their 3rd year anniversary recital in October.


 About Joan Awa

Joan Awa was raised on the beautiful island of Guåhan and has remained a resident since. With no thoughts of leaving, she continues to pursue her writing within the island. She currently writes for local publications such as Uno Magazine and is working on several literary works of her own. She is a huge fan of local artisans, businesses and their products, including Chamorrita Swimwear, which she loves to blog for!

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